Mathis Brothers Furniture is a furniture manufacturing and retail brand which was founded in Oklahoma City in 1960. Mathis Brothers transformed from a town level business to having its presence in two states. Mathis Brothers came under the control of Bill and Larry Mathis who bought it from their father Don and his brother Budd Mathis in 1988. The Mathis Brothers initiated the expansion of the business by launching a furniture store of the brand in Tulsa, Oklahoma, which was the first move of the company outside its home town. Mathis Brothers further grew in influence in the American Southwest by opening stores in two locations in California, Ontario and Indio.

The Mathis Brothers store in California is the largest in the state, covering an area of 400,000 square feet. Other than that, Mathis Brothers also bought Furniture Direct in 1992, which was later renamed to Lady Americana. This unit of the company is a retailer of furniture products and a mattress production factory. In this way, Mathis Brothers adds its own mattress brand to the marketplace. Speaking of the market, Mathis Brothers features almost all the furnishing products in its stores and consumers find them comprehensive sources to fulfill their furnishing needs.

The stores opened by the Mathis Brothers Furniture deal in almost any given furnishing product covering sofas, sectionals, recliners, living room, dining room and bedroom furniture items, lighting, rugs, office and patio. The stores of the company cover no less than 150 top furniture product brands such as American Furniture, Century, Lane, Guildcraft of CA and Magnussen. Apart from that, the interior designers of the company present continued innovations in the product line of the brand to engage more consumers. This is one of the factors why the company is seeing steady growth when most of other businesses are suffering from the economy recession.

One of the reasons behind the growth of Mathis Brothers Furniture is its popularity among consumers. The main reason for that has been the marketing strategies adopted by Bill and Larry Mathis which transformed this organization in getting recognized as an affordable home furnishing source. Mathis Brothers offered the philosophy of no-haggle sales at everyday low prices, which attracted consumers for a convenient shopping option. This has offered the retail brand greater access to consumers looking for furnishing products on a budget.

Furthermore, the company made its brand known to more people by promoting the Country Social variety show, which has featured some of the most prolific country music stars such as Johnny Cash and Merle Haggard. Mathis Brothers Furniture takes its responsibility towards the society seriously and donates to charitable organizations such as the American National Red Cross.